Last updated 9 hours ago
On August 31, 1949, Secretary of Defense Louis Johnson announced the creation of an Armed Forces Day to replace separate Army, Navy and Air Force Days. The single-day celebration stemmed from the unification of the Armed Forces under one department — the Department of Defense. Each of the military leagues and orders was asked to drop sponsorship of its specific service day in order to celebrate the newly announced Armed Forces Day. The Army, Navy and Air Force leagues adopted the newly formed day. The Marine Corps League declined to drop support for Marine Corps Day but supports Armed Forces Day, too. LEARN MORE
Last updated 2 days 23 hours ago
Social Media:
Connecting Patients and Practices
By Kate Hughes
Inside Dentistry May 2012, Volume 8, Issue 5
Published by AEGIS Communications The main article can be found when you click here.
Here is the best part though ;)
Dr. Kami Hoss, an orthodontist from San Diego, California, is the co-founder of “The Super Dentists,” a pediatric dental and orthodontic practice that has truly embraced Internet marketing and social media. Hoss and his wife, Dr. Nazli Keri, a pediatric dentist, joined forces to form The Super Dentists over 15 years ago, and since then, the business has grown to include three locations and 10 specialists in orthodontics and pediatric dentistry. Hoss and Keri have an extremely interactive website as well as a hugely populated Facebook page with well over 5,000 “Likes.”
Hoss explains that The Super Dentists first became involved in social media in 2009, but it was not until a year later that they realized the full potential as a tool for marketing and patient communication. “We always want to build great relationships with our patients and we find that social media, especially Facebook, Twitter, and YouTube, is a great tool to do just that,” he says.
The Super Dentists’ Facebook page is very interactive and attracts a lot of traffic. Hoss and Keri post about everything from what is happening in their office to events they are sponsoring within the community. They also run coloring contests and ask trivia questions about The Super Dentists, pediatric dentistry, and orthodontics. The key, Hoss explains, is ensuring that the site is active and that everyone who visits it can feel involved.
Hoss and Keri’s social-media presence serves their goal, which is to establish themselves and the other clinicians who work at their practice as experts in their field. “We want a good balance between fun, entertainment, and education when it comes to our Facebook page and other social media,” Hoss emphasizes, who makes a point to populate his page with orthodontic and pediatric dentistry information.
The Super Dentists Facebook page and website also act as a forum for Hoss and Keri’s patients to pose questions and interact with each other. Hoss explains that if one person has a question related to their dental health, and posts it on the Super Dentist Facebook page, he or Keri will be sure to take the time answer that question. Hoss thinks that it is very important for him and Keri to answer these questions in a quick and efficient manner, and he will check his Facebook page several times a day to guarantee that no question goes unanswered. Hoss will also, with their permission, post photographs of patients who just had their braces removed. “When we deband our patients we’ll ask if they would like a photo of their new smile posted on our Facebook page. Most of our patients are already heavily into social media, so they can tag themselves in the photo and show off their new smile to their friends online instantaneously,” Hoss says, going on to explain that another positive trait of social media is that the Facebook “Friends” of his patient will now know about his practice.
Hoss understands that making a practice’s social-media sites a draw for patients is just as important as keeping it populated with relevant, engaging information. Most patients are not going to be visiting their dentist’s social-media pages on a consistent basis, so choosing an angle that involves them (like coloring contests, trivia questions, or even gift card and movie ticket giveaways) is a good way to continue to drive traffic to these sites.
Last updated 12 days ago
Go Longhorns! Thank you for asking us to help support your team this year :) We love the cloth bags!
